The Story Behind Alaria

The concept for Alaria began as a tiny seed of an idea, which eventually blossomed into a socially conscious business that can make a difference. Founder of Alaria, Rebecca, always knew she wanted to do something to help others. Having finished an interior design course in London, she then moved to Paris and obtained a bachelor’s degree in International and Comparative Politics. Using her knowledge and passion for design, politics, adventure and travel she came up with the concept for Alaria – a fair trade platform offering artisan handmade clothing, jewellery and accessories that connects like-minded people from all depths of the world.

During her volunteer trips in both Zambia and India, Rebecca fell in love with the vibrant culture and rich heritages that family members passed down to each other, especially traditional craft making. This sparked an idea for her, and once she returned to Malta, she felt that there was a gap in the market for an online boutique store where you could source ethical and fairly traded products at the comfort of your own home.  This was a way she could support a cause that was close to her heart and start a business she was proud of.

The name ‘ALARIA’ is very meaningful to Rebecca, it is a combination of her parents’ names, Alfred and Maria. She says, “it represents the yin/yang of the company I wanted to form – my mother’s nurturing and caring personality with my father’s impeccable business skills.”

Alaria is a space where communities and individuals join together to support a movement that cares about the people who make our clothes. This is more than a business, we want to make a difference in the world, and together we can. By offering an alternative option to fast fashion, Alaria wants to make fairly traded products more accessible. Recently, there has been a shift in social thinking and people are becoming more aware of the sad truths of sweat-shops and child labour, posing the questions – ‘Who made my clothes?’ and ‘What conditions were they working under?’

It is also Alaria’s passion to keep traditional crafts alive. From the farmers to the artisans, each person along the supply chain receives a fair wage, works in decent conditions and is appreciated for the work they do. In turn, they can provide a comfortable life for themselves, their families and their communities. This gives them the opportunity to earn a living and continue to keep their traditions alive. When you wear fairly traded and ethical clothing, you not only look good but feel good too!

When choosing to buy fairly traded products, you have the power to make a change – socially, economically and environmentally.


– by Arabella Hogg

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